Spreading joy, one gift at a time...
Sonoma County’s Secret Santa Program is more than just a holiday tradition—it’s a community movement dedicated to making sure no one is forgotten during the holiday season. For over 30 years, we’ve worked to bring warmth, dignity, and joy to children, teens, adults, and seniors who might otherwise go without a gift.
Our program is a proud partnership between the Center for Volunteer & Nonprofit Leadership (CVNL), KZST Radio Station, and Friedman’s Home Improvement—alongside thousands of local businesses, nonprofits, schools, agencies, volunteers, and donors. Together, we unite in the true spirit of giving.